STREAMLINE Your Way To Business SUCCESS
We Help Business Owners Thrive With Our All-In-One CRM, Ai, Automation, Sales & Marketing Platform
Work Smarter, Not Harder and Do What Works!
Because growing your business shouldn't come with a side of all-nighters, overloaded to-do lists, unrealistic expectations, and daily headaches.
What Works Academy simplifies your operations so you can
fall back in love with your business.
Easy-to-use Interface
Analytics & Reporting
Easy Customization
Your
Doesn't Make You Money
Your MARKETING Makes You The Money!
Your
Doesn't Make You Money
Your MARKETING Makes You The Money!
Say Goodbye to Client Management Headaches with Our Marketing CRM
Are you struggling to keep track of your clients' contact information, assets, and goals? Are you tired of sifting through endless spreadsheets and notes just to find the information you need?
Our innovative Marketing CRM service is designed to streamline your workflow and help you manage your clients with ease.
Simplify Your Workflow and Save Money by Replacing Multiple Tools with Our All-in-One CRM Solution.
Automate the stuff you don't want to do.
Engage with your audience more effectively.
Manage clients like a boss.
Build a brand that actually gets recognized.
SMS and Calls
Stay Connected on the Go with Our CRM's SMS and Calls. Reach Your Clients Anytime, Anywhere.
Marketing Analytics
Maximize Your Marketing with Our CRM's Analytics. Get Insights, Optimize Your Campaigns, and Grow Your Business.
Easy To Sync Calendar
Stay on Top of Your Schedule and Never Miss a Meeting Again with Our CRM's Easy-to-Sync Calendar feature
Websites & Landing Pages
Create Professional Websites and Landing Pages with Ease using Drag-and-Drop Interface.
Email Marketing Solution
Stay Connected with Your Clients and Grow Your Business with Our Built-In Email Marketing Solution.
Course Hosting & Members Area
Host Online Courses and Provide Clients Access to a Secure Members Area with Our CRM. Boost Your Clients' Success and Grow Your Business.
Say Goodbye to Client Management Headaches with Our Marketing CRM
Are you struggling to keep track of your clients' contact information, assets, and goals? Are you tired of sifting through endless spreadsheets and notes just to find the information you need?
Our innovative Marketing CRM service is designed to streamline your workflow and help you manage your clients with ease.
Simplify Your Workflow and Save Money by Replacing Multiple Tools with Our All-in-One CRM Solution.
Automate the stuff you don't want to do.
Engage with your audience more effectively.
Manage clients like a boss.
Build a brand that actually gets recognized.
SMS and Calls
Stay Connected on the Go with Our CRM's SMS and Calls. Reach Your Clients Anytime, Anywhere.
Marketing Analytics
Maximize Your Marketing with Our CRM's Analytics. Get Insights, Optimize Your Campaigns, and Grow Your Business.
Easy To Sync Calendar
Stay on Top of Your Schedule and Never Miss a Meeting Again with Our CRM's Easy-to-Sync Calendar feature
Websites & Landing Pages
Create Professional Websites and Landing Pages with Ease using Drag-and-Drop Interface.
Email Marketing Solution
Stay Connected with Your Clients and Grow Your Business with Our Built-In Email Marketing Solution.
Course Hosting & Members Area
Host Online Courses and Provide Clients Access to a Secure Members Area with Our CRM. Boost Your Clients' Success and Grow Your Business.
Unlimited Websites & Landing Pages
1-Click Buildouts
Pick a professionally designed template and create your website in no time with just one click!
Easy-to-Use Page Builder
Create your website with ease! Our intuitive drag-and-drop editor lets you customize your site with no coding required. Choose from our professionally designed templates or use our "Done for You" options
Lead Capture & Follow Up
Our built-in forms allow your potential clients to easily connect with you, and their information is seamlessly integrated into your account for easy follow-up.
In-Depth Reports & Analytics
Build Custom Reports
Make sure you never lose track of your potential clients with our pre-built follow-up campaigns, tailored to your coaching, education, or investment business needs!
Quickly Track Leads & Sales
Gain insights into your most effective lead sources with our powerful tracking software, so you never have to wonder where your leads are coming from again!
Measure ROI
Maximize your ROI and pinpoint your top-performing lead sources with our powerful tracking software. Discover which sources generate the most leads and determine the value of each lead with ease.
Multi-Touch Omni Present Marketing
SMS
Get unprecedented open rates of up to 90% with our SMS feature, making it easy to reach out to prospects and generate more sales.
Facebook Messenger
With our system's direct integration with the world's largest social media platform, you can now easily chat with potential customers via Facebook Messenger.
Live Calls
With our built-in dialer, you can easily contact your leads directly from our software, eliminating the need for complex integrations and missed sales opportunities.
Unlimited Websites & Landing Pages
1-Click Buildouts
Pick a professionally designed template and create your website in no time with just one click!
Easy-to-Use Page Builder
Create your website with ease! Our intuitive drag-and-drop editor lets you customize your site with no coding required. Choose from our professionally designed templates or use our "Done for You" options
Lead Capture & Follow Up
Our built-in forms allow your potential clients to easily connect with you, and their information is seamlessly integrated into your account for easy follow-up.
In-Depth Reports & Analytics
Build Custom Reports
Make sure you never lose track of your potential clients with our pre-built follow-up campaigns, tailored to your coaching, education, or investment business needs!
Quickly Track Leads & Sales
Gain insights into your most effective lead sources with our powerful tracking software, so you never have to wonder where your leads are coming from again!
Measure ROI
Maximize your ROI and pinpoint your top-performing lead sources with our powerful tracking software. Discover which sources generate the most leads and determine the value of each lead with ease.
Multi-Touch Omni Present Marketing
SMS
Get unprecedented open rates of up to 90% with our SMS feature, making it easy to reach out to prospects and generate more sales.
Facebook Messenger
With our system's direct integration with the world's largest social media platform, you can now easily chat with potential customers via Facebook Messenger.
Live Calls
With our built-in dialer, you can easily contact your leads directly from our software, eliminating the need for complex integrations and missed sales opportunities.
Unlock the Full Potential of Your Business with Our Powerful All-In-One CRM, Sales, Marketing & Automation Solution.
Custom Reports
Get valuable insights with our CRM reports to make data-driven decisions and boost your business.
Automations
Powerful automation tools to help you manage more leads & save time!
Live Calls
Streamline your lead follow-up with our built-in dialer – never miss a deal again!
Members Area
Create and manage courses with ease, and provide your members with a seamless learning experience.
Course Hosting
Effortlessly create, host, and manage your online courses with our all-in-one CRM solution.
SMS
Easily contact new leads and boost conversions with our high SMS open rates up to 90%.
Landing Pages
Grow your online presence and easily connect with all your online leads!
CRM
Next level contact management built to nurture seller leads into closed deals!
Unlock the Full Potential of Your Business with Our Powerful All-In-One CRM, Sales, Marketing & Automation Solution.
Custom Reports
Get valuable insights with our CRM reports to make data-driven decisions and boost your business.
Automations
Powerful automation tools to help you manage more leads & save time!
Live Calls
Streamline your lead follow-up with our built-in dialer – never miss a deal again!
Members Area
Create and manage courses with ease, and provide your members with a seamless learning experience.
Course Hosting
Effortlessly create, host, and manage your online courses with our all-in-one CRM solution.
SMS
Easily contact new leads and boost conversions with our high SMS open rates up to 90%.
Landing Pages
Grow your online presence and easily connect with all your online leads!
CRM
Next level contact management built to nurture seller leads into closed deals!
The #1 Tool Experts Are Using To Replace All Other Programs
With What Works Academy, you'll be able to effectively communicate, manage, and follow up with your clients, all within a single, user-friendly platform. Say goodbye to the hassle and expense of juggling multiple tools and programs, and enjoy the convenience and cost savings of our all-in-one solution.
The #1 Tool Experts Are Using To Replace All Other Programs
With What Works Academy, you'll be able to effectively communicate, manage, and follow up with your clients, all within a single, user-friendly platform. Say goodbye to the hassle and expense of juggling multiple tools and programs, and enjoy the convenience and cost savings of our all-in-one solution.
Web Chat Widgets
Website and Funnels
Customize and add our Chat Widget to your website with an intro message, custom avatar, and personalized greeting to welcome returning visitors and never miss a sales opportunity again!
Already have a website?
Do you already have a website set up? No problem. With our Chat Widget, you can easily integrate it to take advantage of our automation and notifications, and never miss out on a lead again.
Notifications
Many website widgets only collect leads, but fail to notify you when a lead is on your site, leading to a poor customer experience. With our chat widget, you'll receive instant notifications when a contact initiates a conversation.
Marketing CRM
Contacts
With our system, you can add as many contacts as you need and keep track of all conversations with each and every one of them. Say goodbye to restrictions and hello to unlimited possibilities with our platform.
Smart Lists
Easily organize your contacts with smart lists in our CRM. Filter and sort your lists exactly how you want to see them. No more confusion or clutter!
Drip Campaigns
Our platform lets you manage the speed of your campaigns and protects your account from potential issues. Simply set it up and focus on connecting with those who are interested in talking with you each day.
Calendars & Appointment Bookings
Team Calendars
Streamline your scheduling by keeping all your appointments in one place. Create and manage multiple calendars for your entire team with ease.
Integrations
Effortlessly sync and integrate your calendar with Google or Outlook to ensure you stay on top of your appointments and avoid double-booking or missing any important meetings.
Reminders
Set up reminders and campaigns for your scheduled appointments with ease, and share them with your team members as well.
Social Media Posting & Online Reviews
Social Poster
Easily engage with your audience by posting relevant content to your social media accounts and groups, including Facebook, Instagram, and Google My Business.
GMB Messages
Integrate with Google My Business to stay connected with your leads and never miss a message while they search for your services online.
Reviews
Our CRM makes it easy to create campaigns aimed at increasing your reviews on Google My Business, helping you improve your online reputation and attract more potential customers.
Join The Community
Our thriving community of the most successful and visionary business owners on the planet. Get all the training and resources you need to start or grow your business.
BY AN EPIC BUSINESS, FOR EPIC BUSINESSES
Our thriving community of the most successful and visionary business owners on the planet. Get all the training and resources you need to start or grow your business.
COMMUNITY DRIVEN DEVELOPMENT
People do business with people they know, like and trust. Companies don’t make decisions, people do. Your professional network can open doors for you that otherwise could not be opened.
NETWORK WITH OTHER SUCCESSFUL BUSINESSES
In business, the biggest deals never happen as you sit behind your computer or in your office. The real needle-movers happen through relationships.
WEEKLY LIVE COACHING CALLS WITH LUCHO & LISZA
Once our tech team has onboarded you and you are all set up, stay up to date with new features, get insight into higher level uses and practices, and learn from our amazing community of What Works Academy CRM, Sales, Marketing & Automation Suite members LIVE on Zoom weekly!
Our Frequently Asked Questions:
What is What Works Academy?
What Works Academy is an specialized agency that builds custom CRM, automation, and AI systems for established business owners and service professionals. Rather than selling courses or coaching, the team specializes in implementing the back-end infrastructure — pipelines, workflows, AI agents, and automated client journeys — that overwhelmed entrepreneurs need to scale without burning out or hiring more staff.
Who is What Works Academy for?
What Works Academy works with 6- and 7-figure entrepreneurs, established business owners, and service professionals who already have a working business but are overwhelmed by manual processes, scattered tools, and missed follow-ups. It's the right fit for operators who don't want another course or coaching program - they want experts to actually build, automate, and run the systems for them.
What does What Works Academy actually do?
What Works Academy designs and implements done-for-you CRM, AI, and automation systems on the GoHighLevel platform, custom-configured to each client's business model. Typical work includes building sales pipelines, automated lead nurture sequences, AI-powered chat and conversation agents, appointment booking flows, client onboarding automations, email and SMS campaigns, and integrations between the tools a business already uses.
Is What Works Academy a coaching program or a course?
No, What Works Academy is not a coaching program, course, or training platform. It is a hands-on systems and automation agency that builds, implements, and supports the technology behind a business so the owner can stop being the bottleneck and focus on growth.
How is What Works Academy different from just buying GoHighLevel directly?
GoHighLevel is a powerful platform, but most business owners don't have the time, expertise, or bandwidth to configure it properly — and a misconfigured CRM creates more chaos, not less. What Works Academy provides the strategy, build-out, and ongoing optimization on top of GHL, which means clients get a fully functional, customized system without spending months learning the software or hiring an in-house automation specialist.
What kinds of businesses get the best results from What Works Academy?
Service-based businesses with consistent revenue, a clear offer, and lead flow that has outgrown manual management see the strongest results. This typically includes consultants, agencies, coaches, professional services firms, course creators, and established service providers who are ready to systematize and scale rather than start from scratch.
How do I get started with What Works Academy?
The first step is to book a discovery call through whatworksacademy.com so the team can assess your current systems, identify the highest-impact automation opportunities, and recommend the right scope of work. Engagements are tailored to each business's stage and needs rather than sold as a fixed package.
Web Chat Widgets
Website and Funnels
Customize and add our Chat Widget to your website with an intro message, custom avatar, and personalized greeting to welcome returning visitors and never miss a sales opportunity again!
Already have a website?
Do you already have a website set up? No problem. With our Chat Widget, you can easily integrate it to take advantage of our automation and notifications, and never miss out on a lead again.
Notifications
Many website widgets only collect leads, but fail to notify you when a lead is on your site, leading to a poor customer experience. With our chat widget, you'll receive instant notifications when a contact initiates a conversation.
Marketing CRM
Contacts
With our system, you can add as many contacts as you need and keep track of all conversations with each and every one of them. Say goodbye to restrictions and hello to unlimited possibilities with our platform.
Smart Lists
Easily organize your contacts with smart lists in our CRM. Filter and sort your lists exactly how you want to see them. No more confusion or clutter!
Drip Campaigns
Our platform lets you manage the speed of your campaigns and protects your account from potential issues. Simply set it up and focus on connecting with those who are interested in talking with you each day.
Calendars & Appointment Bookings
Team Calendars
Streamline your scheduling by keeping all your appointments in one place. Create and manage multiple calendars for your entire team with ease.
Integrations
Effortlessly sync and integrate your calendar with Google or Outlook to ensure you stay on top of your appointments and avoid double-booking or missing any important meetings.
Reminders
Set up reminders and campaigns for your scheduled appointments with ease, and share them with your team members as well.
Social Media Posting & Online Reviews
Social Poster
Easily engage with your audience by posting relevant content to your social media accounts and groups, including Facebook, Instagram, and Google My Business.
GMB Messages
Integrate with Google My Business to stay connected with your leads and never miss a message while they search for your services online.
Reviews
Our CRM makes it easy to create campaigns aimed at increasing your reviews on Google My Business, helping you improve your online reputation and attract more potential customers.
Join The Community
Our thriving community of the most successful and visionary business owners on the planet. Get all the training and resources you need to start or grow your business.
BY AN EPIC BUSINESS, FOR EPIC BUSINESSES
Our thriving community of the most successful and visionary business owners on the planet. Get all the training and resources you need to start or grow your business.
COMMUNITY DRIVEN DEVELOPMENT
People do business with people they know, like and trust. Companies don’t make decisions, people do. Your professional network can open doors for you that otherwise could not be opened.
NETWORK WITH OTHER SUCCESSFUL BUSINESSES
In business, the biggest deals never happen as you sit behind your computer or in your office. The real needle-movers happen through relationships.
WEEKLY LIVE COACHING CALLS WITH LUCHO & LISZA
Once our tech team has onboarded you and you are all set up, stay up to date with new features, get insight into higher level uses and practices, and learn from our amazing community of What Works Academy CRM, Sales, Marketing & Automation Suite members LIVE on Zoom weekly!
Is Your Business a Mess of Mismanaged Systems?
Take Your Business Score Quiz that helps you highlight that areas that need a little help and also offers actionable insights to fine-tune your CRM, Sales, Marketing & Automation strategy.
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